Thanks a lot, Google! …And hoover, and Kleenex…and Band-Aid…

Many years ago, I first heard the phrase “Google it.” WTF, I said. It was one of the weirdest things I’ve ever heard. Google is a pronoun. The name of a company. Google lets you search. To Google means to–really, there is no logical explaination. Over the next few months, confort began to sink in and I became complacent with using the unusual word combo.

But the more and more I would Internet, the more new words began to pop out of nowhere into the lexicon. Facebook it! Wikipedia that shit! Twittering for Christ’s sake. A change has been made in the way I perceive language now. Any new name or noun used as a verb seems perfectly logical and I understand it as if I’ve known it my entire life.

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Kroger’s is a grocery store–”I’m going to Kroger tonight before dinner.”
St. Johns hospital is right down the highway from my house. If I broke my arm, I would want to St. Johns it.
Go KY yourself.

Before google, using any nouns or word infront of a verb as it’s own verb would seem vey out of the ordinay. Now, since the advent of ‘google it’ and ‘flicker it’ or ‘tweet it’, we can now be more than comfortable with any old word or nonsensical string just dumped in front.